Black History: Special Delivery!!
Rue Mapp launched Outdoor Afro in 2009 via a blog and Facebook. Mapp is a former analyst with Morgan Stanley. Outdoor Afro is a labor of love and combines her passion for nature, community, and technology. The organization is focused on reigniting the connection of African Americans to nature and the outdoors.
Using social media, Mapp began writing about her fondness for nature as well as consistently being the only black person on camping and hiking excursions. Her experiences resonated with many of her social media and blog followers. Through social media she organized outdoor recreational events with the help of trained volunteer leaders. Outdoor activities included hiking, bird watching, skiing, biking, etc., for African Americans across the country. Outdoor Afro has 30 trained leaders and 7,000 active members.